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Small Business Management (WILEY SERIES IN MANAGEMENT)

Общий менеджмент. Small Business Management (WILEY SERIES IN MANAGEMENT)

Hal B. Pickle, Royce L. Abrahamson

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Год выхода: 0 г.


Наличие: Отгружается в течение трех недель

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

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