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Culture is the glue that holds together all of our values, our beliefs, our sense of self, and our confidence and trust in the people around us. When we believe in our culture, we are motivated to protect it against all odds. In contrast, if we don?t believe in our culture, we will barely lift a finger to help it survive. During his 35 years as an organizational leader, Jerry Haney came to see that a company?s long-term survival requires a strong and adaptive culture that inspires the loyalty of customers, nurtures the pride of its associates and thrives on the dynamics of change. Success in today?s business climate means being able to take advantage of new technologies, keep pace with expanding knowledge at the cutting edge of yourindustry and adroitly change your products and services to match the shifting needs of your stakeholders. The best cultures involve strong cultural leadership at every level of the organization. But a great culture doesn?t just...
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