Главная » Все товары » Бизнес-книги » Маркетинг. Реклама » Маркетинг. Общие вопросы » It's Just Shopping
Книги на OZON.ru — это выгодно!

It's Just Shopping

Маркетинг. Общие вопросы. It's Just Shopping

Lauren Freedman

Тип продукции:

Год выхода: 0 г.


Наличие: Отгружается в течение трех недель

Страниц: 0 стр.

It?s Just Shopping is a critical history lesson and an essential how-to for merchants, marketers, technologists and educators interested in successful online selling. It provides an insider look at shopping online via 7 straightforward modules that delve into today?s multi-channel world. In 10 years time B2C Internet sales have grown from 0 to $33 billion. This is the first book to examine its evolution from the perspective of the merchant and the shopper. Written by Lauren Freedman and published by The Direct Marketing Association, it is a "Hitchhikers Guide to E-commerce", abundant with lessons from a time when there was no roadmap. Case studies examine best-of-breed strategies currently being employed. Proven checklists plus tips and techniques with bottom-line thinking provide actionable pointers that merchants can apply to enhance their merchandising strategies. The evolution of The Changing Channels, from retail to catalogs, demonstrates that...

Товары, похожие на «It's Just Shopping»
Цена: 2000,00 руб
Цена может отличаться от указанной. Цену уточняйте на сайте OZON.ru

Популярные товары

Envisioning Modernism: The Janice and Henri Lazaro...

Envisioning Modernism: The Janice and Henri Lazarof Collection
Цена: 6 515 р.

One of the finest collections of twentieth-century art is presented fo...

Kerstin Drechsel: Heat Storage Systems

Kerstin Drechsel: Heat Storage Systems
Цена: 2 239 р.

Trained as a set designer, German artist Kerstin Drechsel (born 1966) ...

James Franco: Dangerous Book Four Boys

James Franco: Dangerous Book Four Boys
Цена: 5 148 р.

Considered one of the finest actors of his generation, James Franco is...

Сентиментальный роман

Books in English
  Copyright © 2010 — 2017 Книги