Книги
Главная » Все товары » Бизнес-книги » Маркетинг. Реклама » Маркетинг. Общие вопросы » General Aviation Marketing and Management
Книги на OZON.ru — это выгодно!

General Aviation Marketing and Management

Маркетинг. Общие вопросы. General Aviation Marketing and Management

Alexander T. Wells, Bruce D. Chadbourne

Тип продукции:

Год выхода: 0 г.

Производитель/Издатель:

Наличие: Отгружается в течение трех недель

The second edition of General Aviation Marketing and Management retains the purpose of the first edition: to provide an extensive survey of the role of general aviation in our air transportation system and assess its impact upon the economy. All of the functions in the marketing process are thoroughly covered. The text has been critically reviewed, updated, and revised where appropriate. Part I which presents an introduction and overview of the general aviation segment and the role of the FBO (fixed baseoperator) has been greatly expanded with new sections covering the major factors causing the decline in general aviation aircraft sales from the late 1970s through the mid 1990s and industry initiatives that reversed this trend during the late 1990s. Thesignificance of the General Aviation Revitalization Act of 1994 is thoroughly explored. Part II focuses on the marketing and management processes as they apply to general aviation aircraft. New examples have been introduced into the...

Товары, похожие на «General Aviation Marketing and Management»
Цена: 3611,00 руб
Купить
Цена может отличаться от указанной. Цену уточняйте на сайте OZON.ru


Популярные товары

500 Questions to Know by Test Day

500 Questions to Know by Test Day
Цена: 1 466 р.

We want you to succeed on the Verbal section of the GMAT. That's why w...

Oracle NoSQL Database: Real-Time Big Data Manageme...

Oracle NoSQL Database: Real-Time Big Data Management for the Enterprise
Цена: 3 920 р.

Enable highly reliable, scalable, and available data. Oracle NoSQL Dat...

400 Must-Have Words for the TOEFL

400 Must-Have Words for the TOEFL
Цена: 1 025 р.

We've put all of our proven expertise into McGraw-Hill Education: 400 ...


Все путеводители

Сентиментальный роман
 
  Copyright © 2010 — 2017 Книги