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Research Methods for Business : A Skill Building Approach

Основы предпринимательства. Research Methods for Business : A Skill Building Approach

Uma Sekaran

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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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