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The first edition of 201 Great Ideas was hailed by the Merrill Lynch Business Center as "a book any small-business owner will want to have in easy reach." Now, answering the need presented by a much-changed commercial climate, entrepreneurial journalist Jane Applegate has thoroughly retooled the book that Tom Peters (co-author of The Search for Excellence ) called "brilliantly researched, brilliantly written." Along with timeless advice from Applegate and many other small business experts, this edition includes ten new ideas for managing, organizing, promoting, and improving a small business in today's environment. Each strategy includes step-by-step directions for carrying it out, and an expanded index has been added. Any entrepreneur looking for an edge needs this book. ? Revised to address changes in technology, competition, and business strategy and with updated resources ? New sections on finding a partner, looking big in cyberspace, and protecting...
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